I can hardly believe the time has finally come that I get to introduce you to my new and improved business: The Espresso Edition.
Friends, this has been a long time coming. I’m not sure I even know when the little pin-pricks of desire for change began to enter my mind. It was a culmination of the last few years of feeling disappointed in my previous brand (She Saw Style) and then creating my bookstagram… and it all led me to this!
In case you’re curious about why I chose to rebrand, you can definitely check out my announcement blog post. It answers a lot of the questions regarding this big move! But now that I’ve made the biggest leap (and lemme tell ya – it was way bigger than I expected… more coming on that soon), I’m ready to reintroduce myself.
Hey there! I’m Stephanie. Let me tell you a little about me and my blog.
I’ve been blogging for five years. I didn’t blog as a hobby or as a side-hustle, but rather, jumped straight into full-time blogging at the beginning. Was this unwise? Heck yes, it was. However, I didn’t have much of a choice at the time.
I’m chronically ill. It’s no secret, but I don’t mention it as often as I once did. I think sometimes it helps my own mental health to avoid talking about it too much. However, for a little background: I have gastroparesis and it’s loads of fun (not). I get a little more in-depth about this disease in this blog post if you’re curious. Not long after my diagnosis, I realized that attempting “normal work” wasn’t going to be the best route for me, since I was constantly needing to take time off work to stay in bed due to pain. I already had an Instagram following, so I thought, “why not?” and chose to start a blog.
This is my third full rebrand since I began blogging all those years ago. However, I truly think this one is going to stick. I’ve never felt more at peace with the content I’ve been creating and moving everything to The Espresso Edition just feels like the icing on the cake.
If you made it this far, excellent. I’m going to share what to expect from here on out to wrap things up!
This will continue to be a cozy lifestyle blog. What does that mean? I’ll be sharing content that just makes you want to curl up with a plush blanket, a mug of hot coffee, and feel a little more peaceful. This will include tons of bookish content (reviews, wrap-ups, tags, author interviews, and so much more), intentional self-care articles, comfortable and casual outfit ideas, hygge home decor, and some other fun posts in-between!
I am beyond excited about this new venture! Please bear with me as I continue to revamp my website, create new content, and make the most of this journey. If you don’t want to miss any of my new blog posts or announcements, make sure to subscribe to my newsletter (sign-up form below). I only send one email a week – each Friday – and it has all the information you’ll need to know! You can also follow me on social media for more aesthetic, cozy content.
Annaliese says
Congrats on finishing your new rebrand!! Excited to see all of the great content to come!
xoxo A
http://www.southernbelleintraining.com
Stephanie Whitman says
Thank you so much, friend! I’m really excited about this change. I truly do think it’s going to bring about a world of good!
Jennifer Prince says
Stop it!! Your hair is sooooo cute. I love it that length! And congrats on the rebrand – I love it so much. It’s so you, and that is what is going to keep you blogging and loving it. I also didn’t realize that you were chronically ill. I’m sure that’s hard to deal with, but I am SO glad that you are able to stay home and manage things well with that. I’m looking forward to following the next part of your journey! π
Stephanie Whitman says
Thank you, Jennifer! The hair isn’t new (this is pre-rebrand hair lol) but I appreciate the compliment anyway π I’m really excited to see what comes next with this new endeavor. My website is my baby and I’m glad that it all worked out in the end with this giant move! Also, so surprised you weren’t aware of my gastroparesis. Sometimes I feel like I over share about it! I guess not enough for it to find its way to every reader. Thanks for your support moving forward! π
Rach says
Congratulations on the rebrand! I’m so excited that it launched and I really can’t wait to see all the content you’ll be sharing. I had no doubt this was a big project and its amazing you took this leap!
http://www.rdsobsessions.com
Stephanie Whitman says
I’m excited too!! I was practically throwing myself a party at 8am today, knowing that it was the first “official” day at The Espresso Editions HQ hehe! I so appreciate your kind words and support π
Tanvi Rastogi says
Love it. Love it. Love it. Congrats! Such a great way to kickstart a new year. Loving your hair too.
β₯ tanvii.com
Stephanie Whitman says
Thank you very much! I had every intention of launching at the beginning of January, but there were a lot of hiccups along the way when it came to moving domains and such, but it seems to finally be settling down and I can’t wait to really get everything moving!
Darby says
Congrats on the rebrandingβI know it can be a big undertaking!! And love your WordPress theme (I use the same one! Haha)
Stephanie Whitman says
It’s a truly massive undertaking, honestly! This isn’t my first time rebranding, but I think it’s my first time doing it “properly,” so I’m hopeful for the best possible outcomes! Also, love that you picked this theme as well. It’s a great one!
Katy says
Love your blog, I’m definitely saving it to come back to later! Congrats on the new rebrand, it looks fabulous xx
Stephanie Whitman says
You’re seriously too kind! Thank you very much for your encouragement. I certainly hope you come back for more. There’s going to be lots of books, coffee, and coziness!
Lizzie says
Yay! Congrats on your new brand! I love it already and I think that this is a perfect match for you π Everything happens for a reason! Looking forward to following along <3
Lizzie
http://www.lizzieinlace.com
Stephanie Whitman says
Thank you so much! Your support along the way has meant so much to me. I really can’t begin to express that in words – but thank you from the bottom of my heart π
Cassidy says
Congratulations on rebranding! Everything looks so nice here on the blog. What an awesome way to start the new year fresh.
Stephanie Whitman says
Thank you! I’m hopeful that this will be a really awesome fresh start for my business. Lots to do still, but it’s exciting!
Neely Moldovan says
Congrats on rebranding! So fun and exciting! I love the name and how it turned out!
Stephanie Whitman says
Thank you! This was something I’d been wanting to do without even knowing it for so long! I’m glad it finally happened!
Elen Mai says
Congratulations on your rebrand! I can imagine it’s a daunting prospect but so rewarding to see you hard work pay off. I only just came across your blog today and absolutely love the warm cozy vibes your content gives off – super excited to see where you go from here! x
El | welshwanderer.com
Stephanie Whitman says
Oh my gosh – it was a total nightmare about a week ago, trying to get everything moved over properly haha! But I’m glad it all worked out in the end and I’m already feeling extra excited about moving forward. I’m so appreciative of the support!
Serena says
Congrats on your rebrand! I love how you’re going to make your blog more bookish and cosy!
Stephanie Whitman says
I gotta admit that I’m pretty excited about that too π
Raji says
Congrats on the rebrand! I love the new layout!
Stephanie Whitman says
Thank you! The new theme was the easiest part of the process haha π
rebecca says
i am so glad you have found your calling here with the Espresso Edition! As i noticed your content changing I could definitely feel a shift in the best way and look forward to seeing all that you create here!
xx rebecca // http://www.rebeccapiersol.me
Stephanie Whitman says
It really did end up feeling so natural as everything began to change. I just knew that fully rebranding was the right move after a bit of time. Thank you so much for your support, Rebecca!
Charity says
Yay for rebranding!! I love the new name!
Stephanie Whitman says
Thank you very much! It’s something that’s really special to me. I’ve been looking forward to this day for quite some time now and it’s finally here!
Katrina says
Congrats on your rebrand! I have been following you for a while now and watching this transition has been so incredible! Best of luck with the new content!
Stephanie Whitman says
Thank you SO much! You have no idea how encouraging that is to hear, truly. I appreciate all your support!
Alyssa Hixenbaugh says
Seeing as Iβm a huge coffee fan, your rebranded name is fabulous! You always have great content, and Iβm sure there is more to come.
Stephanie Whitman says
Hehe thank you! π It’s been so much fun to really come into my own with this rebrand. It makes me feel more confident and excited about my content!
JANZY says
Congratulations!! I love your brand and can’t wait to see all the cozy fabulous things you will be doing with it! *Chef’s kiss*
Stephanie Whitman says
AAHHHH JANZY!!! Thank you so much. I’m tearing up right now. This means so much to me, you have no idea. Thank you for being such a huge part of what The Espresso Edition has become!
Lily says
Congratulations! I am loving how it’s looking and (although I don’t personally know you) this seems very you! I’m craving a change…but haven’t figured out just where I want to take my space…it’s so hard!
Stephanie Whitman says
Hehehe I think that sometimes when it comes to blogging, you come to learn enough about the blogger that it feels like a more personal connection. I’m glad this seems like ME because it definitely is the most me ever! Thanks, Lily!
Merry Sari says
Welcome back, Steph! You don’t know how long I’ve been waiting for you to come back again lol – Congrats on your rebrand and I love the new looks of your blog – always so COZY. Looking forward to the new contents x
Stephanie Whitman says
Awwww! Haha! You’re the sweetest. It felt like an eternity of being away. It was such a struggle not sharing blog posts for those few weeks I was away. I missed everyone – my Twitter fam hehe. Thank you for the encouragement on this rebrand!
Sarah says
Yay!! I am really excited about this! I LOVE reading, self-care, and coziness, so pretty much everything this site is about, ha! Can’t wait to see more from you!
Stephanie Whitman says
Well, that’s awesome to hear! I hope that means you’ll come back for more π
Greta says
Congrats on the new blog! I love the new space and blog layout!
Stephanie Whitman says
Thanks so much, Greta! It’s been such a fun and exciting transition. Tons more work than I expected – but hopefully worth it!
Sarah Lindner says
Love the new vibe! Congrats and wishing you the best on this exciting new journey! xoxo, Sarah
Stephanie Whitman says
Thank you! I’m so thrilled and I can’t wait to begin regularly sharing all my cozy content!
Sarah Althouse says
Congrats! And I love that you’ll be focusing on coziness. π
Stephanie Whitman says
Coziness is definitely my thing. It’s been my thing, even before this rebrand, but with the new name change and everything… it’s solidifying hehe
Nicole Kauffman says
This is so exciting! I only found your blog recently and I love it – even more so now with this rebrand!! It definitely makes me want to cozy up and dig in!! Excited for you!!
Stephanie Whitman says
That’s so kind of you! I definitely want to always give off those comfy-cozy vibes, so I’m glad that you experienced that when you visited my site! π
Lynn Mejia says
Yay! How exciting to be rebranding. I LOVE your aesthetic! I’m going to follow you across all the platforms. Excited to see more. Thanks for sharing x
http://www.lynnmumbingmejia.com
Stephanie Whitman says
Thank you SO much! That means the world to me. I’m really excited about this big leap. It’s frightening, but exciting too!
Melissa says
Congratulations! It truly feels amazing to have a fresh start. I love the idea behind a cozy lifestyle blog. So I’m very excited to read your new content. Good luck with everything!
Stephanie Whitman says
I guess I considered it a “cozy lifestyle” blog before I rebranded, but now it just seems like it all flows together so much better than it did before! Thanks for your support!
Laura Leigh says
oh stephanie I truly could not be any more excited for you or proud of you! this redesign + rebrand is amazing and so very you! I definitely feel third time is a charm for you and this is going to be the one to stick forever and ever. cannot wait to follow your new adventure!
xo Laura Leigh
https://louellareese.com
Stephanie Whitman says
Ahhhh, Laura Leigh, thank you so much! This may have been the biggest change I’ve ever gone through in my business, but it’s the one that feels the most right and I’m so excited to see what’s to come. Thank you for your constant encouragement!
Stephani says
So exciting! Iβm loving it so far and look forward to see where this rebrand takes you! Your photos and posts definitely make me want to curl up and get cozy with a book! Hope the transition goes smoothly!
Xo, Steph
Stephanie Whitman says
Heheh that’s definitely the goal – always! I hope it continues to give those cozy vibes forever and ever.
Kelly says
Congrats to you! It looks beautiful and totally worth the huge undertaking. I can’t wait to follow along. Your blog’s cozy vibes always make me want to curl up with some coffee and a good book. xo
Stephanie Whitman says
Thank you so much! It was some of the most challenging work I’ve faced since starting this career over five years ago. I nearly gave up on several occasions, but I think that it will be worth it in the long-run. I’m already seeing the benefits! I so appreciate your encouragement!
Deborah says
Ahh congrats on the rebrand! I really love the new aesthetic and vibe!
Stephanie Whitman says
Thank you so much, Deborah! I’m really excited about it!
Linda says
Congratulations! What an enormous undertaking, and it looks fabulous. I’m so excited for you to start this new ‘chapter’ (see what I did there?). Can’t wait to see all the new ways you’ll be sharing and expressing yourself.
Stephanie Whitman says
Hahah I do see what you did there and it made me smile! Thank you for all the support and kindness!
Erica @ Blog Life With Erica says
Stephanie,
You are so inspiring! I believe that it’s true: third times a charm. I love your blog and I am happy to follow you on your new journey and blog direction.
I love the warmth I feel when I visit your page. And I feel like I know you a little bit more when I read your posts. A real friend.
I can’t wait to see the more to come.
xo Erica
Stephanie Whitman says
I definitely believe that! I’m nervous, for sure, but also more excited than I ever have been about my business, which is really encouraging. Thank you so much for the kind words and for telling me what you felt upon reading my posts. That means the world to me!
Anita says
Love your blog theme. Congratulations on your rebranding, can’t wait to read more of your contents.
Stephanie Whitman says
Thanks! The theme was the easiest part if you’ll believe it (and it still took nearly 12 hours for me to perfect). This whole rebranding process was such a crazy undertaking, but I think it’s finally starting to settle down!
Adaleta Avdic says
I’m so happy and proud of you. I’ve always loved your eloquent writing and how poised you are on social media. The Espresso Edition is incredible and I couldn’t be happier for you. Can’t wait to see what this next journey holds for you! xx
Stephanie Whitman says
That’s really encouraging to hear. Thank you so, so much! I’m definitely excited about what’s to come as well. I know it’ll involve lots of books and coffee π
Genesis says
Your rebrand looks absolutely beautiful, and I’m really glad you shared a bit of your personal journey on this post. I’m a beginner blogger who still doesn’t quite know what I’m doing, so it is really encouraging to hear a story from a fifth-year blogger who has been able to reassess and readjust to get to a place that she loves. You are an inspiration!
Stephanie Whitman says
That’s so kind of you to say. Thank you so much for the encouragement! I really hope you find peace in your blogging journey. It can be a lot of work (definitely the most I’ve ever done) but also some of the most rewarding!
Nicole says
Congrats Stephanie this is a huge accomplishment! wish you all the best.
Stephanie Whitman says
Thank you very much for this! I’m really excited about all that’s to come.
Kristina says
Congrats girl, the new site looks amazing!