Saying Goodbye to “She Saw Style”

I don’t often write personal articles anymore, but right now, I feel like I just need to take a moment to tell you all what’s been happening lately – and what’s to come.

Last year on my Instagram, I began to share some book-related posts. It started with random novel recommendations or mentioning a book I was currently reading. This led to requests for more book blog posts, which I also created on a rare occasion. I began to find my love for reading again and was really proud of myself when I finished 30 books throughout the year. I also noticed this trend on Instagram whenever I shared book photos. They usually performed really well and I was getting hits from the hashtag #bookstagram.

I was curious what this whole “bookstagram” thing was about, so I began to do some research (also known as feed stalking). I found some incredible pages and was so excited to realize that there was a huge network of bookworms just like myself who also wanted to talk about their passion for reading – often while posting really aesthetically-pleasing photos.

In January of 2020, I decided on a whim to start my own bookstagram account. I called it The Espresso Edition and I knew from the very beginning what kind of photos I wanted to post. I created a really warm and inviting atmosphere, filled with cozy textures, coffee, and books. I quickly found myself surrounded by an incredibly supportive community who actually took interest in my blog and what I had to offer! It was really exciting to actually feel needed and to see positive reactions to the content I put out there.

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For the past few years, I had been feeling uneasy about my She Saw Style Instagram account. I felt forced to post and interact with so many posts that didn’t resonate with me. I had some friends, but they were all following my bookstagram account and cheering me on as I did something I really enjoyed. I had already transitioned my blog to “cozy lifestyle” and realized that my whole blogging brand suited The Espresso Edition far more than it did She Saw Style. I knew it was time for a change.

DEEP INHALE.

This is why, at the end of 2020 and the beginning of 2021, I will be fully rebranding to The Espresso Edition. I’m taking the leap, after 4 years of She Saw Style and 5+ years of blogging. My website will be “under construction” as I begin to prepare for a relaunch – but you can rest assured that I will have a great big announcement post up when everything is officially switched over.

This is such an exciting process for me! I’m nervous and excited (mostly excited) because of what a huge change it will be for my business. It means “losing” my swipe-up feature. It means that brands might not take me as seriously because of a lower follower count. It means that there might be some confusion as I try to re-share old posts. It means… gosh, it means that I’ll finally be satisfied with what I’m doing and that’s worth all the other sacrifices I may need to make for the time being.

I appreciate all of the encouragement as I embark on this new journey. I can’t wait to see what comes next to my little corner of the internet.

Just know there will be plenty of cozy lifestyle goodness continuing to come your way in 2021!