Saying Goodbye to “She Saw Style”

I don’t often write personal articles anymore, but right now, I feel like I just need to take a moment to tell you all what’s been happening lately – and what’s to come.

Last year on my Instagram, I began to share some book-related posts. It started with random novel recommendations or mentioning a book I was currently reading. This led to requests for more book blog posts, which I also created on a rare occasion. I began to find my love for reading again and was really proud of myself when I finished 30 books throughout the year. I also noticed this trend on Instagram whenever I shared book photos. They usually performed really well and I was getting hits from the hashtag #bookstagram.

I was curious what this whole “bookstagram” thing was about, so I began to do some research (also known as feed stalking). I found some incredible pages and was so excited to realize that there was a huge network of bookworms just like myself who also wanted to talk about their passion for reading – often while posting really aesthetically-pleasing photos.

In January of 2020, I decided on a whim to start my own bookstagram account. I called it The Espresso Edition and I knew from the very beginning what kind of photos I wanted to post. I created a really warm and inviting atmosphere, filled with cozy textures, coffee, and books. I quickly found myself surrounded by an incredibly supportive community who actually took interest in my blog and what I had to offer! It was really exciting to actually feel needed and to see positive reactions to the content I put out there.

Recommend a book that feels like a fairytale 🧚🏼‍♀️

Tell me the last vampire book you read 🧛🏻‍♀️ I go

Do you pay close attention to monthly releases? 📖

Do you have a library card? 🪪 Ya girl is the self

If you could only recommend one book for the rest

Would you want to have the same occupation as the

Is there an author who consistently writes books t

Who are your favorite book pets? 🐈‍⬛ I absolutely

For the past few years, I had been feeling uneasy about my She Saw Style Instagram account. I felt forced to post and interact with so many posts that didn’t resonate with me. I had some friends, but they were all following my bookstagram account and cheering me on as I did something I really enjoyed. I had already transitioned my blog to “cozy lifestyle” and realized that my whole blogging brand suited The Espresso Edition far more than it did She Saw Style. I knew it was time for a change.

DEEP INHALE.

This is why, at the end of 2020 and the beginning of 2021, I will be fully rebranding to The Espresso Edition. I’m taking the leap, after 4 years of She Saw Style and 5+ years of blogging. My website will be “under construction” as I begin to prepare for a relaunch – but you can rest assured that I will have a great big announcement post up when everything is officially switched over.

This is such an exciting process for me! I’m nervous and excited (mostly excited) because of what a huge change it will be for my business. It means “losing” my swipe-up feature. It means that brands might not take me as seriously because of a lower follower count. It means that there might be some confusion as I try to re-share old posts. It means… gosh, it means that I’ll finally be satisfied with what I’m doing and that’s worth all the other sacrifices I may need to make for the time being.

I appreciate all of the encouragement as I embark on this new journey. I can’t wait to see what comes next to my little corner of the internet.

Just know there will be plenty of cozy lifestyle goodness continuing to come your way in 2021!