Affiliate links. They can help make or break a blogger. But do you know what you can do to help? It’s amazing what one little click can do!
Despite the number of times I’ve brought up LiketoKnow.it, affiliate links, and how the whole process works on my Instagram stories and captions, I am still finding more and more people who aren’t aware of how they function or how using them can benefit bloggers.
I get the confusion!
“How does screenshotting a photo make it magically appear in another app with shoppable links?“
“Does using affiliate links mean I’m spending more money?“
“Isn’t it a ton more work on my end to use your link?“
There are so many questions that I’ve been asked, but I also have some answers that may help you out!
Affiliate links are easy to use, free, and beneficial!
First of all, let me explain what an affiliate link is.
An affiliate link is a unique URL created through an affiliate program (I use RewardStyle) that records the traffic sent to a retailer’s website. It often includes a “code” at the end of the link that is unique to the user (A.K.A. me). This way, when that link is used, I make a small amount of commission through that retailer and the affiliate program’s partnership. The percentage of commission is different for each website, and can even vary on the same item across several retailers. What you need to know is that none of this “extra money” is coming from your wallet. Think of it as the affiliate program paying me for participating and making sales on their behalf.
How do you use these links?
Well, I’ve made it pretty simple for you to shop through my affiliate links. The shop tab on my blog includes a list of popular retailers (like Old Navy, Target, Nordstrom, and more). All you have to do is click on one of those links, and shop to your heart’s content. As long as you make your purchase within the same “visit” to the site, I’ll make commission. However, if you click on a different link to the same website (say, on another blog), open a promotional email, or even wait for a couple of days and then come back to your cart, the cookies may be erased, and no commission will be made.
What’s the benefit?
Shocking as it may seem, bloggers can really succeed in their business strictly through their readers utilizing affiliate links. In a similar fashion, some affiliate programs reward bloggers with campaigns and opportunities that they wouldn’t come by if no one used their unique links. Now, that’s just some of the benefit for the blogger – what about the benefit for you? When you click on a link and make a purchase, I know that there’s interest in that item – I see it in the sales results on the affiliate program website (don’t worry, it doesn’t show your name or any of your personal information, just that someone used that link to make a purchase). When that’s the case, I can then determine what I should be talking more about on this blog, or what articles are best serving my readers. It even dictates what I purchase for myself, so that I can share more of what you like!
So what is LiketoKnow.it?
You’ve probably seen this name on Instagram a million times over. Maybe you’re even sick of hearing about it, but let me tell you, it’s an incredibly useful app to have on hand. If you enjoy mobile shopping, ease, and lightening-fast access to information, this app is for you. It was created by RewardStyle (remember, that’s the affiliate program I use) so that you can screenshot a photo on Instagram, and instantly receive the product details within the app. You can also follow your favorite bloggers and content creators on the app, and there’s no algorithm, making it incredibly easy to see all the photos and shop right there. *Helpful tip, if you click on a product in-app and it opens the retailer’s app (such as the Target app or the Amazon app), make sure to be considerate of the blogger and use a web browser instead. We can’t make any commission through retailer apps right now.
Will these links work if I click-through on a particular item but in the end, I buy a different one?
Yep! If you click on a couch from West Elm but you purchase a set of pillows and some placemats instead, I’ll still make the commission.
Will you still make commission if I return the item?
Unfortunately, no. But that’s okay! I never want you to feel like you have to keep something around, just because I might make $0.80 off of it. This isn’t a pushy saleswoman situation. You purchase what makes you the happiest – and if you use my links, just know I’m sending you a serious THANK YOU from the bottom of my heart.